Olivier Laroche is well versed in the fields of music, arts and communications. For 25 years, as a bassist, he played with various artists from all horizons, backgrounds, and musical genres. He also studied Acting at Collège Lionel-Groulx and holds a bachelor’s degree in Film Studies from Concordia University.
From 1997 to 2001, he worked for the cultural weeklies ICI Montréal and Montreal Mirror. Between 2002 and 2013, he hosted TV shows for Canal Évasion, Télé-Québec and TV5. From 2018 to 2021, he worked as a booking agent at ZINC Productions, which allowed him to better understand the needs of event and festival promoters. Today, using all this experience, he acts as an advisor to help groups and singers who wish to bring their songs to life before an audience. He helps them take the stage with confidence, thanks to a unique creative proposal and a strategy to gain new fans. In short, he can “Pimp your show”.